Clé de Peau
Event Type
Immersive Dinners, Brand Activations
Our Role
Creative Direction, Production, Choreography, Artistic Performance
Scale
Multiple projects spanning immersive dining experiences, aerial performances, and surrealist theatre
Year
2015 - 2025 (10 Year Partnership)
The Brief
While many client relationships are temporary, our partnership with Clé de Peau Beauté has spanned over a decade. Working alongside Ex-R Consulting, we have served as the creative engine behind numerous high-profile brand activations and luxury events in Hong Kong. From intimate, immersive VIP dinners to large-scale public spectacles, each brief has demanded a unique creative vision tailored to the brand's exacting standards of elegance.
The Approach
Clé de Peau represents the pinnacle of luxury, sophistication, and refined beauty. To honor this, our approach rejects "off-the-shelf" solutions in favor of entirely bespoke performances. We design every project from scratch, ensuring that the choreography, costumes, and sensory elements complement the brand’s identity. Our decade-long longevity is built on a deep understanding of the brand's DNA and a consistent ability to deliver world-class premium entertainment.
The Execution
Throughout our ten-year collaboration, we have delivered several landmark performances:
Transformation Immersive Dinner (2015): We created bespoke costumes featuring intricate butterfly headpieces for a nature-inspired dining experience, seamlessly weaving performers into a journey of graphic projections and culinary artistry.
Brand Activation at The IFC Atrium (2016): We produced a breathtaking 10-metre aerial performance at The Landmark, stopping shoppers in their tracks with a high-impact spectacle that brought the brand to life at an architectural scale.
10th Anniversary VIP Celebration (2018): To mark this milestone, we reimagined our iconic butterfly costumes for a new, enchanting performance that combined nostalgia with fresh, immersive theater.
Surrealist Dinner at The Peninsula (2025): Collaborating with Belgian designer Charles Kaisin, we provided 18 performers who acted as immersive characters and servers. This "theatrical dining" experience at The Peninsula Hong Kong blurred the lines between reality and performance.
The Impact
A ten-year creative partnership with a global leader like Clé de Peau speaks to our reliability and artistic excellence. By consistently delivering everything from aerial spectacles to immersive dinner theater, BPM has solidified its reputation as a trusted creative partner in the luxury sector. Our work continues to match the prestige of the brand, proving that true longevity is built on trust, consistency, and an uncompromising commitment to quality.
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